![]() ![]() Most popular among women, Pinterest is best known as a destination for recipes, home decor, fashion inspiration, and travel ideas. With closer similarities to search engines than social networks, Pinterest is another open, mainstream platform with some characteristics of a closed network. Regardless of that, Reddit receives less attention and fewer mentions in public discourse than Facebook from brand, news and trends analysts. On average, users spend more than 15 minutes on, which is longer than the time spent on any other site in the US, including Facebook, YouTube and top “adult” sites. Reddit surpasses Facebook as the third-most-visited site in the US, has nearly as many monthly active users as Twitter, and boasts a higher engagement than any other mainstream, open network. While you can’t access the content within private subreddits if you’re not a member, you can still search for and confirm that a private subreddit exists, which you can’t do with “secret” groups on Facebook. Reddit is another platform that is largely public, but has a high level of anonymity and privacy options. Ranked the No 1 platform among US teens, the platform’s videos and comment threads provide insight into disinformation campaigns, as well as rising cultural trends and brand perceptions. While best known for its video-hosting capabilities, YouTube exhibits some components of an open social network. YouTubeĪnd then there are the open networks that don’t fit the same social networking mold such as YouTube, Reddit, and Pinterest. Facebook, for example, has open, closed and secret groups and Twitter has direct messaging groups that are inaccessible to outsiders. One area of complexity is exemplified in the privacy settings within these “open” platforms. That’s why it’s critical to understand the limitations of open platforms, as well as the flow of information to these platforms before they leave an irreversible mark on brand reputation and the outcomes of real-world events. ![]() Twitter, for example, has led to the proliferation and growth of movements such as #MeToo and #BlackLivesMatter, as well as the infamous #whitegenocide and #1488.īy the time an unsubstantiated claim or misleading image has reached Facebook or Twitter, it’s often too late to limit its influence. The accountability and availability of public content on these platforms makes them ideal for spreading information, and unfortunately, misinformation. People are more likely to share a misleading meme or deep fake surrounding a political story if it’s posted by a friend, family member, or influencer in their network. Content on open platforms spreads like wildfire, regardless of its accuracy. Many companies and newsrooms underestimate the complexity within open networks, when they’re often the final destination for unverified content bubbling up from fringe and closed communities. On Twitter and Facebook, people share opinions and endorsements that reveal a lot about their political ideologies. On Instagram, people share colorful, polished highlights from their lives. On Facebook, people share everything from humorous cat videos to significant milestones such as wedding announcements and graduation photos. The concept of “friending” and “following” people provides a social footprint that makes platforms like Facebook, Twitter and Instagram ideal for sharing. Open platforms are characterized by a low degree of anonymity, with a large number of people using their real names and identities. From Reddit to Infinitychan, let’s explore the layers of the social landscape and the impact and use of each platform. Within these networks, there are variations in terms of openness, accessibility, anonymity and privacy. While the iceberg metaphor is an effective visualization of the social web, it doesn’t tell the whole story. ![]()
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